JUNE 2016 27 rope must-see sights.” “Die Zeit” even provides “A Taste of Vienna” with a video on their home page. The time-lapsed video was fi lmed with the city’s support and raked in massive “Likes” on social media platforms and was shared thousands of times. A MECCA FOR TOURISM Austria’s capital positions itself successfully on the touristic world market with a winning mixture of imperial tradition and contemporary creativity. 14.3 overnight stays in 2015 brought Vienna the best tourism results in its history and surpassed the previous record of 2014 by 5.9 percent. Vienna is at #2 in the international ranking of congress destinations (2014 ranking of the International Congress and Convention Association, ICCA). Vienna owes its touristic attractiveness to the exciting link between imperial-nostalgic fl air and a highly creative cultural scene, which provides the latest trends as well as the responsibly maintained rich heritage and charming traditions. The coexistence of traditional institutions like the coffeehouse and the “Heuriger” which emanate Vienna’s self-indulgent serenity, and the latest trends like internationally renowned events, ranging from the Life Ball to festivals for electronic music, convey a way of life that today’s tourists are looking for: A wide range of activities which let you choose between peace and quiet or action and stimulation whenever you feel like it. GLOBAL VIENNA In many respects, Vienna is a highly visible and important international metropolis, with its radi- AUSTRIA
NEW BUSINESS - EXPORT TODAY 1/2016
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