INNOVATION 76 JUNE 2016 © Frauscher, Pixabay, Steyr Motors SUCCESS WITH TRADITION A lot happened since Engelbert Frauscher started to fulfi l his life’s dream in 1927. He built his signifi cant life’s work on innovative ideas, excellent craftsmanship, and passion for boat building. Motor, electric, and sail yachts that elicit special emotions and are applauded internationally have been built by this company for three generations. Frauscher’s boatyard just opened a new shipyard on a 35,000 sq m property in Ohlsdorf, Austria. Frauscher’s universal focus is now supported by their sales site, which was opened in March 2012 at the elegant Port Adriano harbour on Mallorca where boats can be tested directly on the sea. Frauscher stands for virtuous design, impressive handling characteristics and outstanding quality. By now, theses excellent boats are sold on all continents and in more than 20 countries. The company planned to enter the highly competitive US market as soon as the company has established itself as the best brand in Europe, as this was assumed to be the only chance to reach top dealers. But this year in February, Frauscher started to collaborate closely with Miami Nautique International for its luxury yachts. This company was presented with the prestigious “Top 100 Dealer” award.
NEW BUSINESS - EXPORT TODAY 1/2016
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