GLOBAL PLAYERS 08 JUNE 2016 © Ovotherm, Pixabay, Red Bull, Tyrolit, Wienerberger, FREQUENTIS, Diamond Aircraft Industries GmbH FUTURE NEEDS PERFECTION The TYROLIT Group is one of the worldwide leading manufacturers of bonded grinding, cut-off, sawing, drilling, and dressing tools. The company is also a system provider for tools and machines for the construction industry. This family-run company’s secrets of success are its innovative capabilities combined with top-quality products and expert service. Many of today’s international industries trust Tyrolean competence. TYROLIT develops customised tools and, in many cases, the company is already involved in the planning processes of its clients on site. www.tyrolit.com CLEARLY THE BEST Ovotherm from Lower Austria packages eggs from 65 countries and is therefore the world market leader when it comes to transparent egg containers. The company’s revenue currently amounts to 35 million euros. Furthermore, Ovotherm was awarded with the “Green Star” in the production process category at the packaging convention “Impackt 2015” for its egg containers made of 100% recycled PET materials. A study regarding egg packaging conducted by a “think tank” confi rms that packaging made of recycled PET is the most environmentally friendly. According to this study, all the egg packaging made of recycled PET materials that was produced in 2013 reduced greenhouse gas emissions equivalent of 10,870 tons of CO2 - this is the equivalent of 48 million car-kilometres. www.ovotherm.com CANNED ENERGY Inspired by functional beverages from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980’s. He developed the product as well as its unique marketing concept and brought the Red Bull energy drink to the Austrian market on April 1st, 1987. This marked not only the introduction of an entirely new product but also the emergence of a completely new product category. Today, Red Bull is available in more than 169 countries and a total of more than 60 billion cans have already been consumed worldwide. Red Bull’s future expansions focus on its core markets in Western Europe, the USA, the promising markets of the Far East as well as the further worldwide rollout of Red Bull editions. Despite the consistently diffi cult and insecure fi nancial and global economic environment, Red Bull’s growth and investment plans for the fi scal year of 2016 are very ambitious and bound to continue the company’s positive development. www.redbull.com
NEW BUSINESS - EXPORT TODAY 1/2016
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